V-Carbon are an advanced materials engineering business, who have developed a revolutionary method of recycling carbon fibre, saving tons of carbon fibre scrap from landfill. The innovation opens new possibilities to many sectors by making an ultra-light-weight, affordable and sustainable material possible.
The Brief To develop an identity that resonates with the automotive, aerospace and marine industries as well as reassuring investors and various governments around the world, who could benefit from recycling carbon-fibre.
The Result An elegant and modern identity was designed with high-performance-tech in mind. The mark of the logo captures the essence of V-Carbon’s innovation and sustainable credentials by combining the textures of carbon fibre with an upturned, stylised recycling symbol to form a unique identity. Stylish, monotone imagery with a sleek colour palette aims to to appeal to an exclusive audience.
As Head of Design at Seven Hills, I managed the conception of the identity, branding and collateral. Logo design: Nadeem Muzaffar.